About Us

Strategy  - Intelligence - Facilitation

• Strategic Planning and Executive Facilitation. Facilitation for executive councils, board of directors, and staff. Facilitation training. Strategic plan and communication development. Staff collaborative planning. Plan execution oversight.
• Customer Experience/Market Research. Articulate customer journeys and gather insights to identify opportunities. Increase member engagement, ensure early complaint resolution, increase quality of programming and better align resources. Present findings and facilitate team discussions to drive improvements. Conduct survey, focus group, secondary analysis research to identify experience, market needs, brand awareness, market opportunity, and product development opportunities. Identify pricing models for member programs and non-dues revenue offerings. Evaluate business model based on cost vs. volume of participants
• Customer/Member Segmentation. Develop market segmentation strategy. Develop personas. Evaluate spend opportunities, and model engagement preferences to support customized product offerings, pricing and brand value. 
• Data Reporting/Accessibility. Develop approach for data reporting, structure, and automated data reporting.
• Product Development. Customer requirement research and create business modeling for non-dues revenue product development. Articulate market size, test price points, develop business plans, and validate models. Employ design thinking principles to identify non-dues revenue opportunities and build collaboration.
• Thought Leadership. Generate published thought leadership through published whitepapers and longitudinal research studies. 
• NextGen Engagement. Develop early career strategy to identify new products and services for this crucial segment. Facilitate highly interactive volunteer and staff work groups.
• Recognition. Define, design, and execute volunteer and industry recognition programs.